Google Analytics
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Google Analytics is a powerful tool that helps you understand your website’s performance and user behavior. Here’s how it contributes to effective marketing: Insights and Optimization : Google Analytics provides detailed insights into your website traffic, user demographics, and behavior. By linking Google Analytics with Google Ads , you can analyze how effectively your ads lead to conversions. Use these insights to optimize your ad creative and deliver informed marketing strategies that drive more conversions 1 . Key Features : Audience Insights : Understand your customers better and tailor your marketing efforts. Tag Manager : Manage all your tags without editing code. Campaign Manager 360 : Get a complete view of your digital media campaigns. Display & Video 360 : Reach today’s always-connected audiences across platforms. Search Ads 360 : Access real-time data and unified insights for your search campaigns 2 . Google Ads Integration : Google Ads and Google Analytics w...